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The Path to Success in International Markets with Mahta Vista Kish

Export market research is conducted to identify opportunities, threats, customer needs, and preferences in international markets, and it is considered one of the most important factors for success in international markets. These analyses are carried out to understand target markets and identify opportunities and challenges. In this article, we will examine the importance of export marketing, market analysis methods, marketing strategies, challenges, and solutions for export market research.

Export Marketing Tools


One of the most important parts of exports and imports is product marketing. Export marketing target plays an important role in ensuring success by identifying the market’s needs, preparing attractive advertising messages, selecting appropriate distribution channels and determining accurate pricing strategies. Among these, using digital media for advertising and cooperating with local distributors can help increase the market entry into new markets.

Target Market Analysis


Target market analysis includes identifying opportunities and threats present in international markets. This analysis helps companies select the best markets and develop appropriate entry strategies. Let’s continue with the example of exporting rice into the UAE and Dubai:

SWOT Analysis: Identifying strength, weaknesses, opportunities and dangers in target markets

Suppose an Iranian rice manufacturer has planned to export its products to UAE and Dubai. In SWOT analysis, the company identifies its strength, such as the high quality of Iranian rice and its unique taste. It also examines weaknesses like the high costs of rice export and the need for more advertising. In this example, opportunities include increasing demand for high-quality rice in Dubai and customers’ interest in healthy, natural food products. Threats can include strong competition with local brands and changes in import regulations.

Competitor Analysis: Examining Competitors and Their Strategies
Continuing with the previous example, the rice exporting company must carefully study competitors and their strategies in the Dubai market. This analysis includes identifying active local and international brands, reviewing similar products, and examining their marketing strategies. If competitors use lower prices and extensive advertising, the company can look for different strategies to attract customers. for example, emphasizing the quality and authenticity of Iranian rice.

Market Analysis: Study of customer needs and preferences

To succeed in the Destination Market (Dubai), the company must understand the needs and preferences of Emirati customers. This includes survey and conducting field research to better understand customers ‘preferences, using market data to identify popular products and analyze customers’ response. For example, if Dubai customers give importance to the high quality and unique taste of Iranian rice, the company may focus more on these features.

Economic Analysis: Studying Economic and Political Conditions in Target Markets
In economic analysis, the company should investigate the economic and political conditions of the UAE. This includes studying inflation rate, exchange rate, government economic policies and general economic status of the country. If the exchange rate is unstable, the company must develop a suitable strategy to manage currency risks. In addition, if the UAE government supports domestic production, the exporting company should align its plans with these policies.

Export Marketing Strategies


Export marketing strategies include methods and techniques that companies use to succeed in international markets. These strategies include:

  • Crafting Advertising Message: Creating a message to suit customer needs and preferences.
  • Choosing distribution channels: Determining the best methods for distributing products.
  • Setting of pricing strategies: developing suitable strategy for smart product pricing.

Challenges and opportunities in marketing

Export market research and export marketing come up with various challenges and opportunities that must be constantly monitored, updated, and applied to the entire operation.

key challenges

• Legal Complications: Addressing issues related to import and export rules that can create obstacles in entering new markets.

• Cultural and language differences: To address misunderstandings and communication problems due to cultural and language differences between imports and export countries.

• Logistic problems: Transport and storage challenges that can increase costs.

Important opportunities

• Increasing demand for environmentally friendly products: The growing demand for natural and organic products creates new markets.

• Extension of emerging markets: Trade opportunities should be monitored in emerging markets like Southeast Asian countries and Middle East.

• Development of modern technologies: Using new technologies such as digital marketing and artificial intelligence can improve marketing efficiency and effectiveness.

Role of technology in reducing risk

Modern technologies can help companies reduce risk in export processes and identify new opportunities. The following are three major technologies that play an effective role in reducing risk:

  • Using Big Data: These data are required to analyze customer behavior and forecast market trends, which helps identify risks. Using large data analytics tools, companies can identify customer buying patterns and make accurate predictions about market changes. These analyzes help companies to make strategic decisions and reduce the risks related to market rashes.
  • Using AI algorithms: Using artificial intelligence to analyze data and apply best recommended strategies can reduce economic risk. With AI, large versions of data can be analyzed and hidden patterns can be identified. This technology helps companies determine the best time to forecast market, price products and customer behavior.
  • Using Customer Relationship Management (CRM) system: This famous and widely used system helps managing and improving customer relationships, which reduces cultural risks. The CRM system helps companies keep detailed information about its customers and communicate more effectively with them. These systems can identify customers preferences, needs and concerns and help companies provide better services.

Strategies to enter emerging markets


Entering emerging markets requires specific strategies. These strategies help companies successfully enter new markets and leverage available opportunities. Mahta Vista Kish, through precise analysis of these markets, helps companies choose the best methods. By entering Southeast Asian markets and European countries, this company has created many opportunities for growth and development, and by using these strategies and its experience and knowledge, has succeeded in achieving positive results in emerging markets.

  • Collaborating with local companies and partners

Choosing a local partner can help companies better understand the target market and gain customer trust. Local partners, with complete information about the culture, language and consumer habits of local customers, can help companies advertise and distribute products.

Examples: In emerging markets such as South East Asian countries, cooperation with local distributors can help increase the entry into the market and reach the existing distribution network.

  • Establishment of memorandum of understanding and proper commercial contracts

Draft of memorandum of understanding and commercial contracts with local partners and customers can ensure legal support for business. These contracts should be carefully drafted and include details related to the rights and obligations of both sides.

Examples: In European countries, drafting of commercial contracts with local companies can help companies get legal support and reduce the risks associated with commercial transactions.

  • Using government facilities and support

Many governments offer special facilities and support to encourage exports and entry into international markets. These facilities can include tax reductions, financial and credit facilities, and legal support.

Example: In Southeast Asian emerging markets, governments provide special financial and credit facilities for export companies, which can help reduce costs and increase export opportunities.

Export Market Research and Marketing with Mahta Vista

Mahta Vista Kish, by conducting precise export market research and smart marketing, has supplied a variety of products to global markets and achieved many successes. Through precise research in this field, the company helps manufacturing and industrial companies identify suitable markets and develop appropriate strategies. For more information and to contact us, please visit the contact us page on the Mahta Vista Kish company website.

Frequently asked questions (FAQ)

To identify target markets, you can use secondary data analysis, field research and review market reports. Competitive analysis and study of customer needs can also help.

To successfully enter international markets, it is important to use accurate marketing strategies, choose the appropriate distribution channels and craft effective advertising messages. In addition, it is necessary to understand the laws and rules of the target markets.

Customer requirements and priorities vary depending on the geographical region and culture. Market research and field surveys can help identify these needs and preferences correctly.

There are many development opportunities in emerging markets such as South East Asian countries, Middle East and some African countries. Economic analysis and market reports can help identify these markets.

To strengthen competitive benefits, product innovation, improvement in quality, cost reduction and creative marketing strategies are required to be used. In addition, the accurate knowledge of contestants and target markets is helpful.

Major factors include fully market analysis, developing effective marketing strategies, understanding target market laws and rules and establishing effective communication with customers and business partners.

Various methods such as secondary data analysis, field research, interviews and survey, and market reports can be used.

Using reliable sources, conducting field research, and working with reputed research institutes can help collect accurate and reliable data.

Various equipment such as SWOT analysis, competitive analysis, statistical data analysis software and forecasting models can be used for target market analysis.

Offering the best export strategies requires full market analysis, understanding customers' needs and preferences, developing effective marketing strategies and using successful experiences in export marketing.