Iranian machine-made carpet export is regarded as one of the most important business opportunities for Iranian manufacturers and exporters. This industry, due to its high-quality goods (carpets), unique designs, and competitive pricing, has managed to secure an appropriate position on the global stage. In this article, we examine the strategies for entering the European market in the field of carpets, the competition with Turkey and India, the export challenges, and the ways to optimize the costs of exporting Iranian carpets to European countries.

Strategies for Penetrating the European Carpet Market

Europe is considered one of the largest destinations for machine-made carpet exports. Carpet sales in this continent, because of the strict quality standards and the high demand for luxury products, present a great opportunity for Iranian exporters. To achieve success and penetrate the machine-made carpet exports, the following points must be observed:

• Quality Standards of European Union: All exported carpets should follow European Environment and Health Standards.

• Branding and digital marketing: Online advertisements with local distributors contribute to increasing the market share of machine-made carpets.

• Skilled and efficient transport: Shipping and export expenses are reduced by selecting appropriate routes and benefiting from customs facilities.

• Competitive Pricing: Offering suitable prices considering production costs and competition with other countries increases the chances of success in the carpet market.

Competition with Turkey and India; Challenges and Superior Strategies

Turkey and India are considered Iran’s main competitors in machine-made carpet exports. These two countries, relying on mass production, lower prices, and extensive advertising, have a large share of the international machine-made carpet markets. To overtake the contestants, the following actions are suggested:

• Focus on quality and design: Using high quality fiber and modern designs that match the taste of international customers.

• Branding and effective advertisements: Establishment of reputed Iranian brands which are recognized in target markets.

• Flexibility in pricing: providing special discounts and using tariff benefits to reduce the final cost.

• Supply chain adaptation: collaborating with reputed transport companies to reduce shipping costs and increase the speed of delivery.

Customs Challenges and European Standards

One of the main obstacles in machine-made carpet exports is the strict Customs Rules and Technical Standards of European countries. In addition, there are many other important challenges in the region, including:

• European Union Environment Regulations: Use of environmentally friendly colors and fiber is necessary.

• Customs tariff and import tax: Depending on the destination country, customs costs can have significant impact on the final price.

• Need for accurate labeling: Exported carpets should have accurate information about raw materials, origin countries and production methods.

Optimal Transportation Routes and Reducing the Costs of Carpet Exports

Selection of optimal transport route is one of the major factors in the success of machine-made carpet exports in European countries. An examination of transport options shows that each method has its own advantages, which have been discussed below:

• Sea Freight: With a lower cost compared to air freight, it is suitable for sending large amounts of goods.

• Air Freight: A fast choice for sending small and high-value orders to luxury buyers.

• Combined transportation: Using a combination of land and sea methods to reduce costs and optimize distribution time.

How Can Mahta Vista Kish Help You with Machine-Made Carpet Exports?

Mahta Vista Kish, with years of experience in international trade, is recognized as a strategic partner in the export of Iranian machine-made carpets in Europe. The company offers comprehensive counseling services, facilitates business processes, and optimizing the supply chain, plays an important role in the success of exporters.

The company provides expert advice on export standards and rules to help exporters prepare their products according to the legal requirements of the target markets. In addition, assisting in concluding business contracts and international transportation is another key service offered by this group, which by providing effective financial and transportation solutions, facilitates exports.

Moreover, Mahta Vista Kish increases the profitability of exports by optimizing customs costs and expediting the clearance process, reducing extra expenses and accelerating customs procedures. Along with this, Mahta Vista Kish helped exporters position their carpets with stable and reliable trade routes by establishing connections with reputed distributors in the target markets.